Persuasive Selling

Course Overview:

To build on the core skills and to introduce more advanced sales concepts to analyse how behaviour impacts on the way customers but and to establish ways of identifying these customer preferences, thereby converting them into selling opportunities.

Course Objectives:

•    Assess the buying preferences of the customer
•    List effective questions that can be used to develop an understanding of the customers motivational drives and aspirations
•    Demonstrate how to build rapport with a wide variety of customers
•    Describe how to match products solutions to customers individual needs and buying styles

Course Content:

•    What is persuasion?
•    Identifying buyers needs
•    Benefit selling
•    Handling objections
•    Competition
•    Communication
•    Creating a need
•    Keeping control of interview

Duration: One Day

WS Training is affiliated and associated with the following organisations: